GMA Pinoy TV earned two awards in the 2011 Excellence in Multicultural Marketing Awards
GMA Network's flagship international channel GMA Pinoy TV continues to uphold excellence in marketing the Kapuso brand, and this is again proven by two valuable awards from the 2011 Excellence in Multicultural Marketing Awards (EMMA) of the National Association for Multi-Ethnicity in Communications (NAMIC).
The EMMA recognizes the members of the television cable industry and their efforts in reaching different cultural segments through their creative and innovative marketing strategies including print, TV commercials, and other marketing materials.
Landing 2nd Places in Marketing Tactics are GMA Pinoy TV's Kapuso Abroad magazine for the Grassroots category and "Manila Jeepneys" for Diversity Awareness.
The Kapuso Abroad is GMA International's glossy magazine targeting Filipinos all around the globe to keep them updated about their favorite Kapuso stars and provide them more stories behind the most anticipated programs from the Philippines as delivered by the two international channels, and soon by the third international, all Filipino news channel, GMA News TV International.
The magazine has become a popular and favorite item distributed in Filipino community events, in consulate offices, and in Filipino establishments. It has also proven to be a very useful tool for the call center representatives of GMA Pinoy TV and GMA Life TV channel carriers when offering subscription opportunities to their customers.
Because of its popularity, GMA International has taken the next step that is to produce the digital counterpart of Kapuso Abroad so that it is made available to its online audiences. The magazine, which can now be viewed online via www.gmapinoytv.com, is also a venue for readers to know about the latest events and activities of the Filipino communities worldwide, providing them the opportunity to connect with their kababayans wherever they may be.
Meanwhile, as part of its Corporate Social Responsibility, GMA Pinoy TV partnered with the non-government organization Tahanang Walang Hagdanan--the Filipino counterpart of House with No Steps in Australia--in producing items that promoted the international channels and helped raise funds for its orthopedically handicapped members as well.
The "Manila Jeepneys"--hundreds of miniature wooden replicas of the iconic Pinoy vehicle, meticulously crafted by the TWH members--became a means for GMA International to contribute in raising money for the livelihood, medical, and educational efforts of the group. Part of the sales of the wooden jeepneys was also allocated for the special education program for children with special needs.
Through these collectible items, the representatives of the channel carriers acquired a better understanding and appreciation of the Filipino culture and its corresponding market.
We are very honored that a renowned body like NAMIC has again recognized our efforts, this time for the 'Kapuso Abroad' magazine, which continues to be an effective communication tool among Filipinos living abroad, and the 'Manila Jeepneys,' which boast highly of the Pinoy identity. This inspires us to continue reaching out to our kababayans in the country and around the world by tapping means which do not only speak of Pinoy creativity and innovativeness, but also that which are relevant to the larger community," shares Joseph T. Francia, Vice President and Head of Operations for GMA International.
This is actually the third year that GMA Pinoy TV was cited by NAMIC. In 2006, the "Comcast San Francisco Bay Area GMA Pinoy TV Launch" was awarded 1st place in the Case Study Cable category for being "the most successful cable network launch in Comcast Bay Area history, dramatically exceeding goals." The Kapuso international channel also bagged the 1st place award that same year in Marketing Tactics for Network Internet/New Media category for its website www.gmapinoytv.com.
And just last 2010, GMA Pinoy TV, together with GMA Life TV, again landed 1st Place in Direct Mail Marketing Tactics for "Time Warner GMA Pinoy TV and GMA Life TV launch postcard" and 2nd Places in both Direct Mail and Print Marketing Tactics for "Comcast GMA Life TV Upsell."
The awarding ceremony for the 2011 EMMA is set to take place during the 25th Annual Conference of NAMIC on October 5 at Hilton New York.
The complete list of 2011 EMMA winners follows.
2011 NAMIC EMMA WINNERS
CABLE DISTRIBUTORS DIVISION
Case Studies / Campaigns
FIRST PLACE
Company: Time Warner Cable
Agency: Edelman
Entry Title: Born to Shine Campaign
SECOND PLACE
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: Superman World Cup Campaign
THIRD PLACE (TIE)
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: HHM "Alcanza la Fama" Campaign
Company: Cablevision
Agency: GlobalWorks
Entry Title: Optimum 3D Adventure
Marketing Tactics
Digital
FIRST PLACE
Company: Eclipse Marketing Services, Inc.
Agency: Eclipse Marketing Services, Inc.
Entry Title: Mi Cultura Website
SECOND PLACE
Company: Time Warner Cable - East Region
Entry Title: timewarnercable.com Int'l. Landing Pages
Direct Mail
FIRST PLACE
Company: Eclipse Marketing Services, Inc.
Agency: Eclipse Marketing Services, Inc.
Entry Title: Nexos Latinos TWC TX Acquisition/Upgrade
SECOND PLACE
Company: Comcast
Agency: Ameredia & LahDeeDah Marketing
Entry Title: Comcast Polish GWP Direct Mail Campaign
THIRD PLACE
Company: Time Warner Cable West Region
Agency: ES Advertising, Inc.
Entry Title: 1 Month Free of Pinoy Entertainment
Experiential Marketing
FIRST PLACE
Company: Comcast-GMR Marketing
Agency: GMR Marketing
Entry Title: La Academia de Comcast
SECOND PLACE
Company: Comcast
Entry Title: Comcast & TFC Grand Opening Partnership
Out of Home
FIRST PLACE
Company: Rogers Communications
Agency: Dyversity Communications
Entry Title: Wireless & Cable- Rogers Bollywood Q2 OOH
FIRST PLACE
Company: Time Warner Cable West Region
Agency: ES Advertising, Inc.
Entry Title: Free Quality Time
SECOND PLACE
Company: Ameredia
Agency: Ameredia
Entry Title: Comcast Polish Gift with Purchase
THIRD PLACE
Company: Rogers Communications
Agency: Publicis / OMD
Entry Title: Superiority Multicultural TV Programming
Television
FIRST PLACE
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: Baby DVR Sports
SECOND PLACE
Company: Rogers Communications
Agency: Dyversity Communications
Entry Title: Wireless- Bollywood. Anywhere, Anytime Q2
THIRD PLACE (TIE)
Company: Time Warner Cable West Region
Agency: ES Advertising, Inc.
Entry Title: "Connected" and "Family Unity"
Company: Time Warner Cable
Agency: Castells & Asociados
Entry Title: Drums Dodgers en Espanol
NETWORK/INDUSTRY SUPPLIER DIVISION
Case Studies / Campaigns
FIRST PLACE
Company: BET International
Entry Title: Trey Songz/Knife Violence
SECOND PLACE (TIE)
Company: WE tv
Entry Title: Braxton Family Values
Company: BET International
Entry Title: Wendy Williams UK Launch
Company: BET
Entry Title: The Game S4 on BET - Case
Company: BET
Agency: Harmelin Media
Entry Title: The Game S4 on BET - Digital
THIRD PLACE (TIE)
Company: International Media Distribution
Agency: Ameredia
Entry Title: TV JAPAN Japanese Earthquake and Pacific Tsunami Response
Company: Olympusat
Entry Title: Desafio Xfinity Sales Incentive
Company: ESPN Deportes
Agency: Latinsphere
Entry Title: ESPN Deportes Dominican Baseball
All Other Media
FIRST PLACE
Company: International Media Distribution
Entry Title: Custom Call Center Flip Guides & Standees
SECOND PLACE
Company: nuvoTV
Entry Title: nuvoTV's Pastport: Cuba Key Art
Digital
FIRST PLACE
Company: Telemundo Network
Entry Title: Club de Noveleras Website
SECOND PLACE
Company: HBO
Entry Title: 2011 Asian Heritage Month Campaign
THIRD PLACE
Company: BET
Entry Title: Black Girls Rock - Digital
Direct Mail
FIRST PLACE
Company: International Media Distribution
Agency: Ameredia
Entry Title: Bollywood Hits On Demand Direct Mail
SECOND PLACE (TIE)
Company: Asia TV USA Ltd
Agency: Eclipse Marketing Services, Inc.
Entry Title: ZEE TV Acquisition & Retention Campaign
Company: International Media Distribution
Entry Title: Antenna TV/Greek Lenticular Direct Mail
Company: Asia TV USA Ltd
Agency: Eclipse Marketing Services, Inc.
Entry Title: ZEE TV RCN Campaign September 2010
THIRD PLACE
Company: TV One
Entry Title: Way Black When - Black History Month
Diversity Awareness
FIRST PLACE
Company: Univision
Entry Title: The New American Reality
SECOND PLACE
Company: GMA Network, Inc.
Entry Title: MANILA JEEPNEYS
THIRD PLACE
Company: TV One
Entry Title: Way Black When - Black History Month
Experiential Marketing
FIRST PLACE
Company: BET International
Entry Title: An Evening with Wendy Williams
SECOND PLACE
Company: Telemundo Network
Entry Title: Club de Noveleras Multi-Market Tour
THIRD PLACE
Company: BET
Entry Title: BET Awards 10 Experiential
Grassroots
FIRST PLACE
Company: International Media Distribution
Entry Title: Channel One Russia Launch
SECOND PLACE
Company: GMA Network, Inc.
Entry Title: KAPUSO ABROAD MAGAZINE
Kit
FIRST PLACE
Company: International Media Distribution
Agency: FUSE Ideas
Entry Title: IMD Affiliate Kit
Out of Home
FIRST PLACE
Company: HBO
Entry Title: HBO Latino Out-of-Home Wild Postings
SECOND PLACE
Company: International Media Distribution
Agency: Beyond Traditional
Entry Title: SBTN Vietnamese Mobile Campaign-Little Saigon
THIRD PLACE
Company: BET
Entry Title: BET Awards - Out of Home
Premium
FIRST PLACE
Company: Univision Communications Inc.
Entry Title: WORLD CUP SNEAKER MAILER
SECOND PLACE
Company: International Media Distribution
Entry Title: Snapshots from Around the Globe - Calendar
THIRD PLACE
Company: Telemundo Network
Entry Title: Club de Noveleras Premiums
FIRST PLACE
Company: BET International
Entry Title: Black Girls Rock
Television
FIRST PLACE
Company: The Africa Channel
Entry Title: Know Your Heritage
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