'It's More Fun in the Philippines' International TVC Launched on CNN
The Department of Tourism released on Monday the international TV commercials for the "It's More Fun in the Philippines" campaign on CNN.The TVC runs for 30 seconds and it features selected "It's More fun in the Philippines" online posters which became viral in various social networking sites last January.
Made by various Filipino netizens, featured on the online posters are popular tourist destinations in the country like the Chocolate Hils in Bohol, the rice terraces in Cordillera and the limestone islands of Palawan.
The said TVC, which featured disco house song 'Barbra Streisand' by Duck Sauce with rap by Pinoy Black Eyed Peas member Apl.de.Ap, ended with the question "What will you come up with?"
A short version of the campaign, which runs only for 15 seconds, features footage of the iconic Philippine Tarsier with the caption, "Staring Contests. More fun in the Philippines."